1
Request the report
Start from the database page, choose the product you want reviewed, and submit your order.
Documentation
Everything you need to use Aexo.
This page explains how Fresh Eyes Reports work, what to submit, where your report lives, and how to use the output without guessing.
Quick Map
The shortest path to the answer you need.
Getting started
What Aexo is, who it is for, and the fastest way to request a report.
What to submit
The exact URLs and context that help the review read like a real buyer session.
Delivery and access
How reports are delivered, where to find them, and what to expect after checkout.
Need help
Where to go when you want a human answer instead of a generic FAQ response.
Getting Started
What Aexo is for.
Aexo is an outside-in review system. It is designed to help founders and agencies see the product the way a skeptical buyer sees it.
2
Share the context
Send your product URL, docs URL, and competitor URLs so the review has real comparison points.
3
Review and delivery
Aexo writes the report and delivers it to your authenticated dashboard once it is ready.
4
Use it in the real world
Share it with your team, turn it into a roadmap, or use it to tighten positioning before your next launch.
Reading Method
How to compare your site with competitors.
This is the core workflow behind the docs. If you follow it, the report becomes much easier to interpret.
1
Open three tabs side by side
Your homepage, one direct competitor, and one adjacent alternative. Read them without scrolling much.
2
Answer the same questions on each tab
Who is this for? What outcome is promised? Why trust it? Why switch now? Write the answers down.
3
Compare the first 10 seconds
Notice which site makes the buyer feel understood fastest and which one still feels generic or vague.
4
Look for proof, not claims
Scan for names, numbers, screenshots, docs depth, security signals, and any evidence that reduces hesitation.
Questions to keep beside you
Who do I think this is for in the first 5 seconds?
What outcome does this page promise, specifically?
What proof is visible without clicking anywhere?
What would make me open a competitor tab?
What would I still be unsure about after reading the docs?
What the report is trying to reveal
The report is not only asking whether your page is "good." It is asking whether a skeptical buyer can quickly understand the product, trust the claim, and see a reason to stay with you instead of opening another tab.
When you read it alongside competitors, the gap usually shows up in specificity, proof, and how quickly each page makes the buyer feel like it was written for them.
Submission Guide
What to send us.
The better the inputs, the sharper the report. Keep it simple and specific.
Checklist
Product homepage or landing page URL
Documentation or help center URL
2 to 3 competitor URLs
Optional ICP or customer context
Optional notes about why customers buy
Good inputs
Product URL, docs URL, and a few real competitors your buyer would actually compare.
Helpful extras
ICP notes, target persona details, or context about where you think conversion is breaking.
Avoid
Empty competitor fields, vague categories, or links that do not represent the real buying decision.
Example Lens
Example comparisons you can model on your own site.
Use these as a template. Replace the words with your own category, your own buyer, and the real competitors you face.
Your site
We help teams improve positioning with AI.
Competitor
We reduce CRM handoff gaps before they cost deals.
What to notice
One line describes a category. The other names a specific buyer pain and a concrete outcome.
Your site
Fast, modern, and simple.
Competitor
Built for RevOps teams that need to fix pipeline friction without a migration project.
What to notice
Generic adjectives rarely beat a specific buyer and a specific job-to-be-done.
Your site
Trusted by hundreds of teams.
Competitor
Used by RevOps teams at recognizable companies in the same segment as the buyer.
What to notice
Numbers matter less than relevance when the buyer is deciding whether you are credible enough to open a tab.
Worksheet
Fill this out while you read.
Use this as a live comparison sheet. If you can answer these prompts, you can already start spotting the gaps between your site and the competitors your buyer is considering.
My site
Paste your own headline, subheadline, and one proof signal here.
Competitor 1
Paste the competitor message that feels strongest or clearest.
Competitor 2
Paste the alternative competitor message you compare against most often.
What the buyer may conclude
Write the likely first impression a skeptical buyer would have.
Step 1
Write the first sentence a buyer sees on your page and on two competitors.
Step 2
Circle the words that actually describe the buyer's pain, job, or desired outcome.
Step 3
Mark which page gives you the clearest reason to trust the product without extra digging.
Delivery and Access
Where the report goes and what is inside it.
After the report is delivered, the useful part is what happens next: reading the gaps, pulling out the repeated patterns, and deciding what to change first.
Clear findings
A practical read on what a first-time buyer sees, understands, and misunderstands.
Prioritized guidance
Not just observations. The report ranks what matters most so you know what to fix first.
Private delivery
Access stays tied to your signed-in account and the report lives in your dashboard.
Fast turnaround
The workflow is built for quick reads so you can move from insight to action without waiting around.
Support
Need a human answer?
If you are unsure what to submit or cannot find your report, email info@aexo.online or open your dashboard after signing in.
A good rule: if you can explain your product clearly in one sentence, submit that sentence too. It helps the review compare your intended message with the message the page actually sends.
Next step
Ready to see your product like a buyer would?
Use the docs to prepare your inputs, then request a Fresh Eyes Report when you are ready.