Use cases

Who uses this — and why they stay.

Pick your role below. See the exact pain, the exact win, and the scenarios where a Fresh Eyes Report pays for itself.

Sell a diagnostic before the retainer.

The pain:

You're spending 3+ hours on discovery calls before the client trusts you understand their product.

The win:

Submit URLs → get a white-label report → charge $1,500–$5,000 → open the bigger engagement.

New client onboarding

Replace the awkward "tell me about your product" call with evidence.

Pre-redesign audit

Show the client exactly why conversion is flat before you pitch the redesign.

Conversion sprint kickoff

Start with buyer objections mapped — not a blank Miro board.

Positioning workshop

Walk into the room with a structured report, not gut feel.

$1,201

avg profit per report at $1,500 client price

Calculate your margin →

Tailored for founders and agencies

You're too close to your own product.

You know every feature. Your buyer knows nothing about your category. That gap is where deals die — and you can't see it from inside.

You rewrite the homepage every quarter but conversion barely moves

Prospects say "looks interesting" then go silent — you don't know if it's your positioning or your category framing

Your team debates messaging while competitors with clearer ICP targeting win the tab war

You'd fix it if someone showed you what a skeptical founder in your niche actually sees

73%

of founders can't explain their product in one sentence their specific ICP understands

Scan my product free See sample report

Agency math

What one report actually earns you.

Drag the sliders. See why agencies treat Fresh Eyes Reports as a paid discovery product — not a cost.

Client reports per month4

1 client20 clients

What you charge per report$1,500

$500$5,000

You charge

$6,000

/month

Aexo costs

$1,196

/month

Your margin

$4,804

80% margin

That's $57,648/year in diagnostic revenue — before any retainer, redesign, or strategy work.

Order your first report — $299

The deliverable

10 sections your buyer wishes you had checked

Every section maps to a real question a founder asks before they book a demo or close the tab.

What I Understand

What Confused Me

Positioning Gaps

Documentation Issues

Missing Trust Signals

Objections Analysis

Prioritized Recommendations

Onboarding Friction Map

Expert Review Memo

Founder's Note

See a real report with these sections →

Alternatives

What a Fresh Eyes Report replaces.

Not an addition to your stack. A sharper substitute for slower, noisier options.

Replaces

Expensive brand consultants

A single outside-in report surfaces the same positioning gaps — without the retainer, the kickoff calls, or the 12-week timeline.

Replaces

User interviews at scale

Users describe what they want. Buyers describe what stops them. These are different questions requiring different methods.

Replaces

Internal team debates

Teams can debate homepage copy indefinitely. An independent assessment ends the argument with evidence, not consensus.

Replaces

Guesswork-driven A/B tests

Testing requires a hypothesis. The report identifies which assumptions are worth testing before you spend the budget.

Timing

The right moment to order.

Certain inflection points sharpen the value of an independent review significantly.

Before a major launch

New homepage, product rebrand, pricing change, or feature announcement. Independent eyes before the market sees it — not after.

When conversion plateaus

Traffic is holding. Trials are flat. The problem is not reach. The problem is what buyers encounter when they arrive.

Before a fundraising narrative

Investors scrutinize the same signals buyers do. Positioning gaps that lose customers also lose rooms.

When entering a new market

Your existing positioning was built for your existing audience. A new segment reads your product with entirely different assumptions.

After a sales slump

When qualified prospects stop converting, the answer is rarely in the CRM. It is often in what they read before the call.

When competitors accelerate

If competitor messaging has sharpened, your relative positioning has softened. The gap between them does not wait.

Your turn

Run your first audit.

Founders scan free. Agencies order and resell. Either way — you'll see what you've been missing.

Get report — $299 Free URL scan